Bend Not Break
 

THE PURPOSE:

To lift and transform lives through the gift of music.

‘You may be poor, you may only have a ramshackle house, you may have lost your job, but that song gives you hope.’

-Nelson Mandela

 

There are many young souls who should be living their best carefree years who are hurting in the world today. The youth are bombarded from all directions with false ideals and unrealistic messages of perfection from the media. The purpose of the Bend Not Break tour is to raise the vibration and transform lives through the medium of music, spoken word and powerfully charged visual images; in addition to bringing stronger awareness to suicide prevention and mental illness through, messages of hope to the brain and to the heart.

HOW DID THE BEND NOT BREAK PROJECT START?

Born and raised in London, England, Alex Boyé was homeless by the age of 16. Dancing in a nightclub with no hope, a song came on that changed the trajectory of his life. “It felt like 10 years worth of therapy in 3 minutes.” Studies have shown that music can cause a powerful shift in peoples lives in ways that words alone cannot. It can influence behavior, shape culture, heal invisible wounds, and even strengthen relationships. Why don’t we use it more? Alex adds, “For many years , it has been a dream of mine to give others the same gift of healing through music “innertainment”, that was given to me that night on the dance floor at the tender age of 16.”

This is where the inspiration of the Bend Not Break tour began.

Throughout his career, a genuine concern and generosity toward others has led the way for Alex. He has raised money for many causes by way of his music and maintained a message of positivity and perseverance in his lyrics. His latest single, “Bend Not Break” (prod. Randy Jackson) particularly embodies this ethos and gained the attention of Bob Gebbia, President of the American Foundation for Suicide Prevention who has recognized Alex as an official advocate for the cause

With support and fundraising from The Forever Young Foundation and the American Foundation for Suicide Prevention, Alex will be able to provide free events to spread awareness and positivity to kids who need it the most.

WHAT IS THE DEMOGRAPHIC OF THE BEND NOT BREAK TOUR?

We are targeting Junior High & High school age 14-18, which through research covers the demographic most affected potentially.

HOW MANY KIDS WILL ALEX REACH DURING THE TOUR?

Our plan is to partner with local business to give free events to the youth at local Arenas in Utah. i.e Vivint Arena, (Salt Lake City) Maverick Center (West valley) Dee events Center (Ogden) UCCU Center (Orem/Provo) and creating a selection of free mega-inspo concerts catered to high school and junior high school kids within the utah proximity.

In addition, we will be doing over 40 tours nationwide in partnership with the American Foundation for Suicide Prevention through to November of this year (2019).

Our partnership with the foundation gives us access to over 400 existing suicide walks per year which in which the attendance ranges from 3,000 to 20,000 registered participants.

UTAH SUICIDE RATE STATISTICS

Suicides outnumber homicides in Utah eight to one according to a new report from Harvard T.H. Chan School of Public Health.

In 2017, suicide was the leading cause of death for Utahns ages 10 to 17 and ages 18 to 24. It is the second leading cause of death for ages 25 to 44 and the fourth-leading cause of death for ages 45-64. Overall, suicide is the eighth-leading cause of death for Utahns (age-adjusted rate).

Utah had the fifth highest age-adjusted suicide rates in the U.S. during this time period.

Among Utah Small Areas, SLC (Downtown) , Duchesne County, Ogden (Downtown), Kearns, Washington City, Southwest LHD (Other), Sandy (West), Daggett and Uintah County, and St. George had significantly higher age-adjusted suicide rates compared to the state rate during 2015-2017.

According to the 2017 Youth Risk Behavior Survey, during the past 12 months before the survey Utah high school students reported the following: 33.0% felt sad or hopeless, 21.6% seriously considered attempting suicide, 17.1% made a suicide plan, 9.6% attempted suicide one or more times and 4.0% of these students suffered an injury, poisoning, or an overdose that had to be treated by a doctor or nurse. 

-ibis.health.utah.gov

HOW DOES UTAH COMPARE TO OTHER STATES?

Utah's suicide rate has been consistently higher than the national rate. The most recent national-level data year available), according to the National Center for Health Statistics, the age-adjusted suicide rate for the U.S. was 13.4 per 100,000 population, while Utah's suicide rate was 21.6 per 100,000 population during the same year.